Facebook and Instagram are declining comment, but Facebook tried to buy Instagram and Failed! Facebook’s motto is “If you cant buy them…make your own, then crush the competition!” They already have several filters ready for release, but CEO and founder of Facebook Mark Zuckerberg hopes that the artists and engineers create a few new ones. Instagram will not be their only competition, there is a number of apps on the iOS and android platforms that do photo filtering including Camera+. They are saying Apple’s iPhone 5 will have built in filters on their camera. Competition is healthy and makes for better products…bring it on!